We live in an era where everything revolves around data. The modern technology and its contributions have made it possible to monitor, record and analyse everything around us as quantifiable data. This also paves way to a whole new world of possibilities that businesses can use to their benefit. Datafication is the newest addition to the data driven, customer focussed business intelligence practices that are changing the whole business scene nowadays.
Datafication has revolutionized the data around the world in a way never seen before. It is really turning existing businesses into data backed businesses where analytics will play an important role
Industry experts have the opinion that it is necessary to build an infrastructure for businesses that starts with the data and allows its clients to engage with their customers based on a richer and deeper understanding of their behaviors and needs.
Brighture can transform an organization to a data-driven enterprise with the help of collective tools, technologies and processes